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Better List Targeting, for Better Mailing Results.
To ensure maximum mailing potency and minimum mailpiece waste, every edge counts. Don't stop at updating your addresses with COA data: BCC's Suppression Services take list enhancement an important step further.
These services -- now available for all Mail Manager 2010, Full Service and LE users -- help you reach the optimal audience for any mailing, by flagging addresses that match undesirable criteria (see below). By knowing which addresses to hold back from a mailing, you'll improve per-piece response rates, cut back on production overages, and improve your overall profitability.
As with other BCC Data Services, access to these resources couldn’t be easier: simply click the Create BCC Data
Services job button on the 2010 taskbar. The wizard-driven steps to electronic
list processing are virtually identical to those required to set
up and send any BCC Data Services job.
BCC’s Suppression Suite includes:
Mail Preference
Service (MPS) |
Managed by the Direct Marketing Association, this list includes
people who have opted not to receive advertising mail. |
| Deceased Master File Suppression |
Flags addresses whose primary residents
have died, based on a data file reaching back nearly 20 years. |
| Prison Suppression |
Compares list data against a national
directory of addresses identified as prisons. |
| Pander Files |
Uses written requests from outside
organizations to have a name and address removed from mailing
lists. |
Business/Shopping
Center Addresses |
Compiled from regional White Pages
listings. |
| College Addresses |
Compares addresses in your lists
to a database of approximately 220 ZIP Codes™ assigned to colleges
or universities. |
| Military ZIP Codes |
Flags addresses featuring ZIP Codes corresponding to military installations. |
| Nursing Homes |
Matches addresses against those
that have been identified as nursing homes. |
Relative Input of
Another’s
Death |
Similar to Deceased Master File,
but consisting of written do-not-mail notifications from a
relative of a deceased person. |
| Retirement Homes |
Similar to Nursing Home Suppression,
this service isolates addresses that have been identified as
retirement homes. |
| Trailer Park |
Flags mobile home/trailer park
addresses. |
These services are administered by Donnelley Marketing, also the
provider of BCC's DSF2™
list processing.
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